Gameloft worked with Universal Partnerships & Licensing and “Despicable Me” creators Illumination Entertainment to produce the game. “We are continuing to work hard to bring new and exciting content to the game to engage the millions of fans who enjoy ‘Minion Rush’ on a daily basis.” “Gameloft did an incredible job recreating the Minions and the environments from the movies,” said Stephanie Sperber, president of Universal Partnerships & Licensing. Universal also was successful with another free-to-play game based on “Fast & Furious 6,” that Kabam produced. “Despicable Me 2” has earned $833 million at the worldwide box office since July 3. The games earn money when players purchase new levels or upgrade characters. Studios like Universal have embraced free-to-play as an inexpensive way to give fans of their films new ways to stay engaged with a movie’s characters while creating a significant new revenue stream for Hollywood when the film it’s based on has long left theaters.
MINIONS DESPICABLE ME 2 GAMES UPDATE
First new update was El Macho’s Lair, including the film’s villain El Macho and the purple Evil Minions This month, Gameloft is adding a new beach level, seen in “Despicable Me 2,” with themed costumes like the Snorkeler Minion and Surfer Minion. The free-to-play game, produced by Gameloft, is expected to continue to perform well for Universal and Illumination Entertainment as new levels are added. It surpassed 50 million downloads just a month after it was released on Apple’s iOS and Android-powered devices. “ Despicable Me: Minion Rush,” that features characters and locations from “ Despicable Me 2” has crossed the 100 million download mark since the mobile game launched June 13. The Minions keep performing for Universal Pictures.